Konnected Minds Live: The Website, Ticketing and Check-In for a Gathering of Ghana's Entrepreneurs

Konnected Minds Live is the live event from Konnected Minds, the founder community and podcast hosted by Derrick Abaitey. Its 2026 edition took place at the Saarah-Mensah Auditorium at KNUST in Kumasi.

MediaWura built the event's website, worked on its SEO strategy and handled the infrastructure it ran on. We built the custom ticket buying and guest check-in, and a dashboard the organisers used to track orders, customers and reports. We also came up with the line the event was billed with: the biggest gathering of entrepreneurs in Ghana. The website copy was written by PR369.

An event website is not a brochure. Before the day it has to sell seats; on the day it has to get people through the door; afterwards it has to keep the audience close until the next one. This case study explains how the Konnected Minds Live site was built to do all three.

What did MediaWura do for Konnected Minds Live?

Who is Konnected Minds?

Konnected Minds is a Ghanaian platform for founders, students and young professionals who want to build businesses and rethink money and discipline. It started as a podcast where Derrick Abaitey interviews entrepreneurs and creatives, and it has grown into a community and a live event.

The 2026 speakers included Kwabena Obeng Darko, Aisha Bengai of BenGuy Imports, Coach Ekow Eshun and Sammy Adjei, known as Medical Landlord. The event also ran the SME Business Booster, a pitch competition for young Ghanaian businesses with cash prizes, decided partly by the audience in the room.

What did the event need from its website?

The event needed one website that could sell tickets to several kinds of buyer, manage those tickets, run a public pitch competition, and turn a one-day audience into a year-round community.

That is a lot of moving parts. Students and working founders respond to different messages and pay different prices. A group buyer needs to name everyone they paid for. Pitch applicants need to prove they hold a ticket. Volunteers at the gate need to check people in quickly. A generic event page with a "Buy ticket" button would not have handled any of that.

You can see the site, now in its post-event form, at konnectedmindslive.com.

What MediaWura built

MediaWura built a ticketing and event website with its own dashboard, built around four stages: selling, managing, running the day and staying connected.

Selling: landing pages for different buyers

The main page introduced the event, the speakers and what attendees would get from the day. Alongside it, the site carries three alternative landing pages for the same event, each opening with a different angle. One is a long personal letter from Derrick. One is a direct description of the event. One leads with seat availability and the risk of missing out.

There is also a dedicated student page, written as a letter to students about starting a business while in school, with a discounted student ticket.

Separate pages mean each advert can send people to the message that fits them, and the organisers can compare which angle brings in buyers. That matters for paid social now: Meta's ad system uses the creative and the message to decide who sees an advert, so several genuinely different angles give it more ways to find buyers than one page for everybody. We explain why in why your ads are not working.

Managing: tickets that work after payment

Tickets were paid for online. After that, the site kept working for the buyer:

• A live seat map showed the auditorium by section and how much of each ticket tier had been reserved.
• An upgrade page let ticket holders find their ticket by code, email or phone number and pay the difference to move up to VIP while VIP seats remained.
• A ticket bearers page let anyone who bought several tickets add the details of each person using them, so every attendee had their own ticket number for the gate.

Running the day: check-in and the pitch competition

A gate check-in page, opened with a code given to the event team, let the event team check attendees in at the entrance.

The pitch competition ran through the site from start to finish. Applicants entered with the unique code from their ticket, submitted a short written pitch, and finalists each got a public page setting out the problem they solve, their solution, their progress so far and how they would use the prize. Those pages could be shared before the event, and the audience vote was taken live. The results now sit on the site.

Behind all of this sits a dashboard where the organisers track orders, customers and reports, manage tickets, record payments taken by cash or mobile money transfer, and run the pitch competition. When you're selling several ticket types to several kinds of buyer, the organisers need one place that tells them how many seats are sold, who bought them and how much money has come in, without asking anyone for a spreadsheet.

Staying connected: a recap and a community

Since the event ended, the homepage has switched from selling to remembering. It now tells the story of the day, shows a photo gallery and the speakers, links to the pitch results, and asks visitors to join the Konnected Minds community.

The decisions behind the build

Every major choice on the site came from one question: what does this visitor need to do next, and how do we make it a single tap?

Why WhatsApp is the main call to action after the event

The community lives on WhatsApp, so the main button opens WhatsApp with a ready-written message to the team. The visitor only adds their name and what they do, then sends. A form would have been one more step between interest and a conversation. More on that thinking in click-to-WhatsApp ads and WhatsApp marketing for Ghanaian businesses.

Why the site has a blog

The site carries a blog of founder guides, speaker profiles and event information, covering topics like starting a business in Ghana, networking at live events and the speakers' stories. People search for speakers' names and for practical guides long before they search for an event. A blog meets them there and introduces the event in context.

Built to be found and tracked

We set the SEO strategy: what people search for before they buy a ticket (speakers' names, founder topics, the event itself), and which pages answer those searches. The homepage includes event structured data, giving search engines the event name, date, venue in Kumasi and organiser in a format they can read directly. The site publishes a sitemap and is open to search engine crawlers. It also carries the Meta Pixel, so visits from social media can be measured and audiences can be built for future promotion. See how to set up the Meta Pixel and Conversions API.

Built for phones

Event links travel through WhatsApp, Instagram and social adverts, so the site is built for the phone first. The main buttons are large and easy to tap, ticket lookups accept a phone number as well as a ticket code, and the WhatsApp links open the app directly.

What Konnected Minds can do with it now

The site now works as the permanent home of the event between editions.

• Point anyone who asks about the event to a record of the day, its speakers and its pitch results.
• Grow the WhatsApp community with a one-tap join message.
• Keep publishing founder content that brings in new readers through search.
• Reuse the ticketing, upgrade, check-in and pitch tools when the next edition is announced.

Common questions

How long does it take to build an event website with ticketing?

It depends on how many ticket types, payment options and tools like check-in or competitions you need, and how close the event is. MediaWura gives a timeline in writing after a free audit, and for events the plan works backwards from the date tickets need to go on sale.

How much does an event website cost?

Every event is scoped differently, so MediaWura quotes a fixed fee in writing after a free audit. Ad budget, if you run adverts, is separate and paid from your own ad account.

Can the same website be used for next year's event?

Yes. Building the site around reusable tools such as ticketing, check-in and the pitch competition means the next edition starts from a working system, not a blank page.

Can you help market the event as well?

Yes. MediaWura runs Meta ads and builds landing pages and funnels, and the website and the marketing work best when they are planned together.

We built a different kind of system for the team behind the event: a management hub for Konnected House, covering guests, staff, tasks and KPIs. Read the Konnected House case study.

If you are planning an event, a launch or a programme that needs to sell seats, see our website design and custom systems services, or book a free strategy call.