A Dedicated Conversion Path
That Turns Traffic Into Sales.
Sending ad traffic to your homepage loses most of your interested buyers before they take action. We build a dedicated funnel, landing page, offer page, checkout, that exists for one purpose: convert.
Your Homepage Is for People Who Already Know You. Your Funnel Is for Everyone Else.
A homepage has navigation, multiple options, and no single clear direction. When someone who has just seen your ad lands on your homepage, they face friction at every turn, they can go anywhere and they usually go nowhere. A sales funnel removes all of that. One page. One message. One next step. Designed for the person who just clicked your ad.
The difference in conversion rate between a homepage and a purpose-built funnel is typically 3–5×. That means if your current ads are converting at 1%, a proper funnel could bring that to 3–5% on the same budget, with no increase in ad spend. We build the funnel that creates that difference.
The Offer Is the Most Important Element in Your Funnel.
Akin Alabi's core principle: people do not buy products, they buy offers. The way you present what you sell, the promise you make, the bonuses you stack, the guarantee you offer, and the price you anchor, determines whether someone buys or leaves. A great product with a weak offer loses to a good product with a great offer every time.
We build the offer stack into the funnel itself: a giant promise above the fold, benefit bullets that speak to the buyer's specific desire, social proof from real customers, a clearly structured offer with assigned values, and a guarantee that removes all risk from the buyer. This is direct response copywriting applied to a landing page, and it converts.
Funnels Built to Connect to Your Entire Marketing System.
We build all funnels on PayLead™, our internal funnel builder. This means your funnel is not a separate island. Every lead that enters the funnel is automatically captured in your custom dashboard, every buyer triggers a purchase confirmation sequence, and every non-buyer enters a follow-up sequence, all connected and automated from day one.
Most agencies build funnels on third-party tools that do not talk to each other. You end up with a landing page here, an email tool there, and a dashboard somewhere else, and the connections between them break. We ensure everything is native and everything works together.
Tired of agencies that don't understand the Ghanaian market?
We build systems that turn clicks into actual Cedis.
What's Included.
Landing Page
The first page your ad traffic lands on, built to convert.
- ✓Headline and offer presented above the fold
- ✓Benefit bullets and social proof
- ✓Mobile-first layout (majority of Ghana traffic is mobile)
- ✓CTA connected to the offer or checkout page
Offer & Checkout Page
Where the sale is made, structured for maximum conversion.
- ✓Offer stack with values and price anchor
- ✓Guarantee statement clearly stated
- ✓Direct MoMo and card payment integration
- ✓Order bump or upsell option if relevant
Confirmation & Follow-Up
What happens after someone takes action.
- ✓Thank you and confirmation page
- ✓Automatic WhatsApp confirmation message
- ✓Non-buyer follow-up sequence trigger
- ✓Dashboard lead and customer capture
Tracking Setup
Full visibility on how your funnel is performing.
- ✓Meta Pixel purchase and lead event tracking
- ✓Google Analytics 4 goal configuration
- ✓Custom analytics dashboard
- ✓Conversion rate monitoring
How It Works.
Offer Strategy
Before building anything, we work with you to build the offer, the promise, the benefits, the price presentation, and the guarantee. The offer determines conversion rate more than any design element.
Copy & Design
We write all funnel copy and design all pages. Copy and design are developed together, the headline, the visual hierarchy, and the CTA placement all work as one unit.
Build & Connect
We build the funnel, connect payment processing, set up the follow-up sequences, and install all tracking. We test the complete journey end-to-end before going live.
Launch & Optimise
We launch the funnel connected to your ad campaign. We monitor conversion rates at every stage and identify where visitors are dropping off. Optimisation is ongoing, headlines, CTAs, and offer framing are tested and improved.
Common Questions.
What is the difference between a normal website and a sales funnel?
A normal website gives people too many options and they get confused. A sales funnel is a single, focused page that talks about one product and pushes them to buy it immediately.
Does the funnel include automatic follow-up messages?
Yes. Most people don't buy the first time they see a product. We set up automatic WhatsApp and SMS messages to remind them to come back and finish their purchase.
Make Your Business
More Money Online.
Book a free 20-minute strategy call. We will understand your business, your goals, and if we can help, we'll build you a free customised strategy. No pressure, no obligations.
- ✓ Free 20-minute strategy call
- ✓ Honest recommendations
- ✓ Response within 2 hours