Stop paying for likes. Start paying for customers.
We plan, create and run Facebook and Instagram adverts with one job: sales. Set up properly in Ads Manager, fed with fresh creative every week, and tracked to the cedi.
You boosted the post. You got likes. Nobody paid.
This is the story we hear on almost every first call. The business owner presses Boost, spends GH₵ 500, and gets two hundred likes, forty comments asking "how much?" and maybe two orders. They try again with a bigger budget and get the same thing, only more expensive.
Then someone tells them Facebook doesn't work in Ghana. It does. Facebook gives you what you ask for. Boost asks it for likes and comments, so it finds people who like and comment. Most of them have never paid for anything online.
Meta now picks your buyers from your creative.
Meta's ad system changed. Its new engine, Andromeda, looks at every advert you give it and decides who should see which one. Detailed interest targeting matters less than it used to. What you show people is now how Meta finds them.
That means the business with one tired flyer loses to the business with ten genuinely different adverts: different hooks, different faces, different reasons to buy. Each new idea gives Meta another way to find a buyer. So we run your account as a testing machine. New concepts every week, the losers switched off, and the budget moved to the ads that bring sales.
Facebook gives you what you ask for. Ask for likes and you get likes. Ask for buyers and it goes looking for buyers.
How we run your adverts
Tracking first
Meta Pixel and the Conversions API installed and tested, so Meta learns from real purchases and enquiries, not clicks.
The right goal
Sales or leads campaigns in Ads Manager. Never Boost, never Engagement.
Many concepts, not one flyer
We make distinct creative concepts, many of them with AI, so Meta has enough to learn from. Winners get more money. Losers get switched off.
A place to land
Every advert sends people somewhere built to sell one thing: a product page, a checkout or a WhatsApp chat with a script ready.
Daily checks
Someone looks at your account every working day. Cost per sale is the number we answer to.
Every sale used to need the founder in the DMs. We built a product page with MoMo checkout, a purchase campaign for men aged 18 to 35 in Accra and Kumasi, and a follow-up for every enquiry. Online sales grew 250%.
Read the full storyWhat you get
- Campaign strategy and audience plan
- New creative concepts every week, images and video
- Pixel and Conversions API setup
- Daily campaign management
- Weekly WhatsApp update and monthly review
Who it suits
- Fashion, beauty and retail brands
- Online shops and pay-on-delivery sellers
- Restaurants, salons and clinics
- Schools, training and events
How it starts
- Free strategy callTwenty minutes on your business, your numbers and what you want next.
- Audit and planWe find where money is leaking and write down the fix, the timeline and the fee.
- First tests liveTracking fixed, first set of concepts made and running within two weeks.
- Report every monthA weekly update on WhatsApp and a monthly review meeting with the numbers.
Questions before you start
How much should I spend on Facebook ads?
For most businesses we work with, GH₵ 3,000 to GH₵ 10,000 a month in ad spend is enough to test properly and find what sells. Your ad budget is paid to Meta from your own account. Our fee is separate and fixed.
Why not just boost posts?
Boost optimises for likes and comments. A sales campaign in Ads Manager optimises for people who buy or message. Same money, different people.
How soon will I see sales?
Most clients see new enquiries in the first week. The first month is for testing. Steady growth usually shows between day 30 and day 60, once we know which adverts sell.
Do I own the ad account?
Yes. Everything is set up in your Business Manager. We get partner access, and you keep the account, the pixel data and the creatives if we ever part ways.
Works well with
Ready to get started?
If your business turns over GH₵ 20,000 or more a month, the first conversation is free.