Notes on selling in Ghana.
Guides on adverts, AI, selling online, WhatsApp, content and branding, from the team running campaigns every day.
TikTok Ads for Ghanaian Brands: What to Know Before You Spend
TikTok is where young Ghanaians discover brands. What TikTok advertising can do for you, how to check what's available for your market, and the creative that works.
Read the article- Paid Ads3 min read
Retargeting Ads: How to Win Back People Who Didn't Buy
Most people don't buy the first time they see you. Retargeting shows them the right advert again. How to set it up on Facebook and Instagram, and the adverts that bring them back.
- Paid Ads4 min read
How to Pay for Facebook Ads from Ghana: Cards, Currency and Billing
Failed payments are one of the most common reasons Ghanaian adverts stop running. How Meta billing works, choosing a card and currency, and how to avoid payment problems.
- Sales3 min read
WhatsApp Business App vs WhatsApp Business API: Which Do You Need?
The free WhatsApp Business app works for most small businesses. The WhatsApp Business Platform (API) suits bigger teams and automation. The differences, costs and when to switch.
- Strategy3 min read
A One-Page Marketing Plan for Ghanaian Businesses
You don't need a 40-page marketing strategy. You need one page you'll actually use. A simple template covering customers, message, channels, budget and numbers.
- Content3 min read
How to Get Customers to Make Content for You
Photos and videos from real customers are some of the most convincing content you can post. How to encourage, collect and use customer content, with permission.
- Paid Ads3 min read
Facebook Lead Forms vs Landing Pages: Which Gets Better Leads?
Instant forms bring cheap leads, landing pages bring better ones. When to use each, how to improve lead quality, and how to follow up fast enough to close.
- Brand3 min read
7 Signs Your Business Needs a Rebrand
Rebranding is expensive and disruptive, so it shouldn't be done on a whim. Seven clear signs that your brand is holding your business back, and how to rebrand without losing customers.
- AI4 min read
How Ghanaian Business Owners Can Use ChatGPT Every Day
Practical ways to use ChatGPT, Gemini and other AI assistants in a Ghanaian business, from captions and replies to pricing, planning and staff training. With example prompts.
- Sales3 min read
WhatsApp Broadcasts That Don't Get You Blocked
Broadcasts to past customers are some of the cheapest sales you'll make, if people don't block you first. How to build your list, what to send, how often, and examples.
- Strategy3 min read
Marketing for Schools in Ghana: How to Fill Admissions
Parents research carefully before choosing a school. How private schools, colleges and training centres in Ghana can attract enquiries, build trust and turn visits into admissions.
- Content3 min read
TikTok Content Ideas for Ghanaian Businesses
Not sure what to post on TikTok? Twenty content ideas for Ghanaian businesses across fashion, food, beauty, services and more, plus how to post consistently without burning out.
- Paid Ads3 min read
Instagram Ads in Ghana: Reels, Stories and Feed, What Works
How to run Instagram ads that sell in Ghana. Which placements to use, what creative works in Reels, Stories and Feed, and how to set them up through Meta Ads Manager.
- Sales4 min read
How WhatsApp and Instagram Sellers Use PayLead to Stop Chasing Payments
You can keep selling in the chat and still stop typing MoMo numbers and checking screenshots. How social sellers move payment, orders and follow-up into one link, step by step.
- E-Commerce4 min read
How to Sell to Ghanaians Abroad: UK, US and Europe
Ghanaians abroad buy from home, for themselves and for family in Ghana. How to reach the diaspora with adverts, take international payments and deliver, and the offers that work.
- E-Commerce4 min read
Pay on Delivery With PayLead: How It Works and How to Use It Well
How PayLead handles pay-on-delivery orders, from checkout to waybill to tracking, what it costs, and how to offer it without losing money to refused parcels.
- Systems3 min read
How to Track Sales That Close on WhatsApp
Your adverts bring chats, and the sale happens in WhatsApp, where tracking can't see it. How to connect WhatsApp sales back to the adverts that caused them, from simple to advanced.
- Websites4 min read
How to Build an AI Sales Page on PayLead That Actually Converts
PayLead can build a sales page from a short description of your offer. How to write the brief, what to edit afterwards, and the ten things every sales page needs to turn visitors into orders.
- Brand3 min read
How to Charge Premium Prices in a Price-Sensitive Market
Ghanaian buyers are careful with money, but they pay more for things that feel worth it. How brand, proof, service and offers let you charge more without losing customers.
- AI4 min read
AI UGC Ads: Testimonial-Style Videos Without Hiring Influencers
User-generated content is some of the best-performing advertising there is. How AI can produce UGC-style adverts, where the ethical lines are, and how to combine AI with real customers.
- E-Commerce4 min read
What Is PayLead? The Store, Sales Page and Checkout Built for Ghanaian Sellers
PayLead puts a store, AI sales pages and a checkout with MoMo, card and pay on delivery in one link. What it does, who it's for, what it costs and how it compares with selling in the DMs.
- Content3 min read
15 Copywriting Tips That Make Your Words Sell
Fifteen practical copywriting tips for adverts, websites, product pages and WhatsApp, each with a before-and-after example you can use today.
- Sales3 min read
Speed to Lead: Why Fast Replies Win Sales
The business that replies first usually gets the sale. Why response time matters so much in Ghana, how to measure yours, and how to reply in minutes without hiring more staff.
- E-Commerce3 min read
12 Black Friday Ideas for Ghanaian Online Shops
Black Friday falls on 27 November 2026, and more Ghanaian buyers expect deals every year. Twelve ways to plan offers, adverts and checkout so you sell more without destroying your margins.
- Strategy3 min read
Marketing for Restaurants in Ghana: How to Fill Tables and Delivery Orders
Practical marketing for Ghanaian restaurants, chop bars, cafés and food businesses. Google Maps, Instagram and TikTok, delivery, adverts, events and bringing customers back.