Half your ad money works. Find out which half.
Meta Pixel, Conversions API, Google tags and WhatsApp click tracking, installed and tested, so your ad platforms learn from real sales and you know what's working.
Your ads are flying blind.
If your tracking is broken, Meta and Google can't tell a buyer from a browser. They optimise for the wrong people, and your reports show numbers that don't match your bank account. Most accounts we audit have tracking that is missing, duplicated or recording the wrong thing.
Good data makes the ad system smarter.
Modern ad systems learn from the conversions you send them. Send accurate purchase and lead data, including from the server with the Conversions API, and they find more buyers like your best ones.
What we set up
Meta Pixel and Conversions API
Purchases, leads and key steps, deduplicated and verified.
Google tags and conversions
Calls, forms, WhatsApp clicks and sales.
TikTok pixel
Events matched to your checkout.
A tracking report
What's tracked, how, and how to check it.
What you get
- Tracking audit
- Pixel and Conversions API setup
- Google Ads and Analytics conversions
- TikTok pixel events
- Tested and documented
Who it suits
- Anyone running ads
- Online shops
- Lead generation businesses
- Brands switching agencies
How it starts
- Free strategy callTwenty minutes on your business, your numbers and what you want next.
- Tracking auditWhat's working, broken or missing.
- Fix and verifySet up, tested with real orders and documented.
Questions before you start
Do I need this if I use PayLead?
PayLead supports Meta and TikTok pixels out of the box. We make sure they're connected properly and that the rest of your journey is tracked too.
Ready to get started?
If your business turns over GH₵ 20,000 or more a month, the first conversation is free.