When they search for what you sell, they should find you first.
Someone typing "best solar installer in Accra" has already decided to buy. Google Ads puts your business at the top of the page at that moment.
Your customers are searching. Your competitor is answering.
Every day, people in Ghana search Google for exactly what you sell: "laptop shop East Legon", "wedding cakes Kumasi", "accounting software Ghana". These are not people scrolling for fun. They want to buy now.
If you're not at the top, the business that is gets the call. Most businesses either ignore Google completely or set up a campaign once, let Google spend the money on the wrong searches, and give up.
Google is the cheapest buyer you'll ever find, if you control the searches.
Social ads interrupt people. Google ads answer them. That's why Google enquiries often close faster. The skill is paying only for the searches that bring buyers and blocking the ones that waste money, like people looking for free things, jobs or another country.
We build tight campaigns around buying searches, write ads that match each search word for word, send clicks to pages built for that one service, and check the search terms every week.
How we run Google Ads
Keyword research for Ghana
The words your buyers actually type, in your city, with real search volumes.
Waste blocked
A growing negative keyword list so you stop paying for the wrong searches.
Maps and calls
Location and call ads so people can find your shop or ring you in one tap.
Landing pages that match
Each campaign sends people to a page about exactly what they searched for.
Conversion tracking
Calls, WhatsApp clicks, forms and sales tracked so Google learns what a buyer looks like.
Buyers wanted electronics but feared fakes. We built the brand around protection from fakes, ran Google Search ads for people ready to buy, and set up a WhatsApp sales flow that answers every doubt.
Read the full storyWhat you get
- Keyword research and campaign plan
- Search, Maps and Shopping campaigns
- Ad copy for every ad group
- Conversion tracking for calls, WhatsApp and sales
- Weekly search term clean-up
- Monthly search report
Who it suits
- Service businesses
- Clinics, schools and training
- Real estate and construction
- Electronics and B2B
How it starts
- Free strategy callTwenty minutes on your business, your numbers and what you want next.
- Audit and planWe find where money is leaking and write down the fix, the timeline and the fee.
- Campaigns liveTracking set up and first campaigns running within ten days.
- Report every monthA weekly update on WhatsApp and a monthly review meeting with the numbers.
Questions before you start
Is Google Ads better than Facebook ads?
They do different jobs. Google catches people already searching. Facebook and Instagram create demand. Most businesses we work with need both, and we tell you which to start with in the audit.
How much does Google Ads cost in Ghana?
You pay per click, and prices depend on your industry and competition. Many Ghanaian searches cost far less per click than in the UK or US. We set a budget with you after the keyword research.
Do I need a website?
You need a page to send people to. If you don't have a good one, we build a landing page as part of the setup.
Works well with
Ready to get started?
If your business turns over GH₵ 20,000 or more a month, the first conversation is free.