Most sales are lost in the chat, not in the advert.
Your adverts bring people to WhatsApp. What your team says next decides whether they pay. We write the replies, follow-ups, broadcasts and talking points that close.
"How much?" Price sent. Silence.
This is the most expensive conversation in Ghanaian business. A customer asks the price. Your staff send a number and nothing else. The customer goes quiet, and nobody ever messages them again.
You paid for that enquiry with ad money. Without follow-up and the right words, it's thrown away.
The money is in the follow-up.
Most people don't buy on the first message. They buy on the third, fifth or seventh, when the seller has answered their doubt, shown proof and given them a reason to act today. That's a sales conversation, and it can be written down, taught and repeated.
What we build
Reply scripts
What to say when they ask the price, delivery, warranty or "is it original?".
Follow-up sequence
Messages for people who went quiet, spaced over days, each with a reason to come back.
Broadcasts
Offers and updates for your customer list that don't feel like spam.
Talking points for calls
Objection handling and closing lines for your sales team.
Every sale used to need the founder in the DMs. We built a product page with MoMo checkout, a purchase campaign for men aged 18 to 35 in Accra and Kumasi, and a follow-up for every enquiry. Online sales grew 250%.
Read the full storyWhat you get
- WhatsApp Business setup with catalogue and quick replies
- Reply scripts for common questions
- Follow-up sequence
- Monthly broadcast plan
- Objection-handling guide
- Team training session
Who it suits
- Businesses selling in DMs
- Teams that struggle to close
- Service businesses booking calls
- Shops with a big customer list
How it starts
- Free strategy callTwenty minutes on your business, your numbers and what you want next.
- ListenWe read your real chats to see where sales are lost.
- Write and trainScripts and sequences written, then your team trained.
- Report every monthA weekly update on WhatsApp and a monthly review meeting with the numbers.
Questions before you start
Will this make us sound like a robot?
No. We write in your voice and in the way Ghanaians actually chat. The aim is consistency, not a script read word for word.
Can you automate it?
Parts of it, yes: instant replies, reminders and broadcasts. See our AI automation service for more.
Works well with
Ready to get started?
If your business turns over GH₵ 20,000 or more a month, the first conversation is free.