10 Ways to Use AI in Your Marketing This Week (With Prompts)

Most advice about AI in marketing is either too vague ("use AI to boost engagement") or too technical. Here are ten specific jobs you can hand to an AI assistant like ChatGPT, Claude or Gemini this week, each with a prompt you can copy and adapt.

Always check what AI writes before you use it, and never let it invent facts, reviews or results.

1. Find out what customers really want

Paste in reviews, comments or WhatsApp messages (remove names and numbers first).

Prompt: Here are 40 messages and reviews from customers of my leather bag business in Accra. List the top 5 things they praise, the top 5 doubts or complaints, and the exact phrases they use most. Then suggest 5 advert angles based on this.

This is the research that makes everything else work.

2. Write ad hooks

Prompt: I sell full-grain leather work bags for women in Accra, GH₵ 650, delivered in 24 hours, pay on delivery. The biggest doubt is "will it peel like the cheap ones?". Write 20 opening lines for a 15-second video advert. Each must be under 12 words and stop someone scrolling.

Pick the best five and test them. See ad hooks that stop the scroll.

3. Turn one advert into many versions

Prompt: Here is my best-performing ad script. Rewrite it 5 ways: one for a gift buyer, one for someone worried about price, one for someone who has been burned by fakes, one for a busy professional, one for a student. Keep the same offer.

Meta's ad system rewards genuinely different creative. See Meta's Andromeda update.

4. Draft product descriptions

Prompt: Write a product description for [product] using this structure: one-line promise, who it's for, 4 benefits each backed by a fact, key details, the main doubt answered, delivery and payment. Facts: [list real facts]. Do not add any facts I haven't given you.

See how to write product descriptions.

5. Plan a month of content

Prompt: Create a 4-week social media plan for a bakery in Kumasi. Each week should include posts that show who we are, answer a doubt, show proof, teach something and sell. Give each post a title, format (reel, photo, carousel) and a one-line caption idea.

See 30 social media post ideas.

6. Write WhatsApp follow-up messages

Prompt: Write 3 friendly WhatsApp follow-up messages for a customer who asked the price of a GH₵ 2,500 phone and went quiet. Send on day 1, day 3 and day 7. Each gives a new reason to buy. Sound like a helpful Ghanaian shop owner, not a robot.

See WhatsApp follow-up messages.

7. Prepare answers to objections

Prompt: List the 10 most common objections Ghanaian buyers might have to [product or service], and write a short, honest reply to each that my sales team can use.

See handling price objections.

8. Improve your website headline

Prompt: Here is my homepage headline and the first paragraph: [paste]. Rewrite the headline 10 ways that say clearly what we sell, who it's for and the result they get. Under 12 words each.

See headlines that sell.

9. Write an FAQ section

Prompt: Write 8 frequently asked questions and clear answers for a solar installation company in Accra. Cover price, timing, warranty, maintenance, power cuts, payment and what happens if something breaks. Answer in the first sentence of each.

FAQs help buyers decide and help you appear in Google and AI answers. See how to get recommended by ChatGPT.

10. Analyse your ad results

Export your Ads Manager results to a spreadsheet and paste the key columns.

Prompt: Here are my Facebook ad results for the last 30 days: ad name, spend, purchases, cost per purchase, click-through rate. Which ads should I stop, which should get more budget, and what do the winners have in common?

Check its reasoning against your own judgement. See how to read Facebook Ads Manager.

Rules for using AI in marketing

• Give it real context. Generic prompts give generic answers.
• Give it the facts. And tell it not to invent any.
• Ask for many options, then choose.
• Edit in your voice. See brand voice.
• Protect customer data. Remove names and numbers before pasting.
• Never fake proof. See our rules for honest AI advertising.

Want this done for you, at scale?

We use AI across research, scripts, AI video production and automation, with people making the decisions. See our AI video ads service and AI marketing agency in Ghana.