How Lowandy Bags Grew Orders 300% in 60 Days
Orders lived in WhatsApp chats and a paper notebook, and the founder had no time to market. How fixing operations first, then advertising, grew orders 300% at a 5× return on ad spend.
Lowandy Bags had what many businesses would love: a strong product and loyal customers. What it didn't have was time. The founder was so busy processing orders that marketing was an afterthought. The business was growing in spite of its systems, not because of them.
In 60 days, orders grew 300%, return on ad spend reached 5×, and admin time fell by about 60%. Here's how.
The problem
Every sale created admin work.
- Orders were tracked in WhatsApp chats and a paper notebook.
- Stock was counted by hand.
- Customers asked for order updates, and finding the answer meant scrolling through chats.
- Marketing happened when the founder had time, which was rarely.
Running adverts into that would have created more chaos, not more growth.
What we did, in order
1. Fixed operations first
Before running a single advert, we built a custom order management dashboard. It tracked every order and its status, and sent customers notifications automatically. The notebook was retired.
This freed the founder's time, and meant that when orders increased, the business could handle them.
2. Built a catalogue and funnel
We built a proper product catalogue with lifestyle photography and individual product pages, connected to a purchase funnel built for mobile money, the way most of Lowandy's customers pay.
3. Launched adverts
We ran Meta campaigns aimed at women in Ghana interested in premium fashion and accessories. The creative was built around lifestyle photography showing the bags in aspirational but realistic Ghanaian settings.
4. Added retargeting and reporting
A retargeting layer showed products to people who had viewed them but not bought, bringing back high-intent visitors who needed a second look. A revenue dashboard gave the founder a clear view of performance, without building reports by hand.
The results in 60 days
| Measure | Result |
|---|---|
| Order volume | Up 300% |
| Return on ad spend | 5.0× |
| Admin time | About 60% less |
"MediaWura took our online presence from nothing to consistent daily orders. The ads actually work, I can see the results directly in our sales every week." Lowandy Bags
What made the difference
Fixing operations before advertising. If we had started with adverts, the extra orders would have overwhelmed the notebook system, and customers would have had worse experiences.
Selling where customers already pay. A funnel built for mobile money removed friction at checkout.
Retargeting. People who viewed products but didn't buy became some of the cheapest sales.
Visibility. With a dashboard, the founder could see what worked every week and make decisions on facts.
Lessons for other businesses
- If your business runs on chats and notebooks, fix that before scaling adverts. See signs you've outgrown WhatsApp and notebooks.
- Make paying easy for the way your customers pay.
- Run retargeting from the start. See retargeting ads.
- Measure revenue, not likes.
Read the Lowandy Bags case study on our work page, or see our custom business systems and e-commerce ads services.