What Is PayLead? The Store, Sales Page and Checkout Built for Ghanaian Sellers
PayLead puts a store, AI sales pages and a checkout with MoMo, card and pay on delivery in one link. What it does, who it's for, what it costs and how it compares with selling in the DMs.
PayLead is an all-in-one platform for selling online in Ghana. It gives you a store, AI-built sales pages and a checkout that takes MTN MoMo, Telecel Cash, AirtelTigo Money, Visa and Mastercard, and pay on delivery, all from one link.
We should be upfront: PayLead and MediaWura are both part of Wura Group. We built PayLead because we were tired of chasing payments in our own businesses, SneakersINN and MachineWura. This guide explains what it does so you can decide if it fits you.
The problem it solves
If you sell on Instagram, TikTok or WhatsApp, you know the routine. A buyer sends a screenshot of the product. You reply with the price. They ask for your MoMo number. They send a payment screenshot you can't easily verify. You write the order in a notebook. Then you do it again, fifty times a day.
Every step between "I want it" and "paid" loses buyers. PayLead cuts those steps down to one link.
What PayLead does
Sell
- A store link for your bio, at yourstore.paylead.app, ready in minutes.
- AI sales pages: describe your offer and get a page built around it. See how to build an AI sales page on PayLead.
- An AI funnel builder that creates a whole funnel from a short brief.
- Templates and a page editor where you click any word or picture to change it.
- Buy buttons and embeds for an existing website.
Get paid
- Mobile money built in: MTN, Telecel and AirtelTigo, plus Visa and Mastercard.
- Pay on delivery for physical products, with a waybill and a tracking page buyers check themselves. See how PayLead handles pay on delivery.
- Orders marked paid automatically when mobile money payments arrive. No screenshots to check. See fake MoMo screenshots.
- Payment links and invoices, with reminders for late payers.
- Payouts to mobile money or bank, arriving the next working day.
Sell more to each buyer
- Order bumps: a tick-box add-on in checkout.
- Upsells: one more offer right after they pay. See order bumps and upsells.
- Cart reminders: emails after an hour, a day and three days, plus texts for the first two. See abandoned cart recovery.
Keep customers
- A customer list, email automations, SMS and WhatsApp broadcasts.
- Analytics: revenue, orders, average order value, conversion rate, best funnel and customer lifetime value.
- Meta Pixel with Conversions API, and TikTok pixel events, so your adverts learn from real purchases.
What you can sell
Physical products, digital downloads like ebooks and templates, courses, webinars, coaching and bookings, subscriptions and paid communities. See selling digital products in Ghana.
What it costs
At the time of writing, PayLead's published pricing is:
| Plan | Price | Includes |
|---|---|---|
| Starter | Free, no card needed | Store, checkout, live funnels and up to 150 contacts |
| Pro | GH₵ 149 a month, 14-day free trial | Unlimited funnels, AI pages and contacts, your branding |
| Business | GH₵ 399 a month | Everything in Pro, your own domain and 5 staff accounts |
On every plan there's a fee per sale: 4% plus GH₵ 1 for mobile money and card sales, including payment processing, which you can pass to the buyer. Pay on delivery orders are 2% plus GH₵ 1. Withdrawals cost a flat GH₵ 5, from a GH₵ 50 minimum. Pricing changes, so check paylead.app for the current figures.
Who PayLead is for
- Instagram, TikTok and WhatsApp sellers tired of the payment chase. See how WhatsApp sellers use PayLead.
- Online shops that need MoMo and pay on delivery in one checkout.
- Creators selling courses, ebooks and coaching.
- Businesses running adverts that need tracked, one-step checkout.
PayLead is live in Ghana. Nigeria is listed as coming next.
PayLead compared with selling in the DMs
| Selling in the DMs | PayLead | |
|---|---|---|
| Buyer sees price | After asking | Immediately |
| Payment | MoMo to a number, screenshot | Checkout, confirmed automatically |
| Pay on delivery | Arranged by chat | Built into checkout |
| Order record | Notebook or memory | Automatic |
| Buyers who leave | Lost | Reminded by email and SMS |
| Adverts | Can't track sales | Pixel tracking |
How MediaWura uses it
When we build sales funnels for clients, we usually build them on PayLead, because it handles Ghanaian payment, pay on delivery and cart reminders out of the box. See our sales funnels on PayLead service.
Common questions
Do I need a website to use PayLead?
No. Your store link and sales pages work on their own. If you have a website, you can add PayLead buy buttons to it.
How fast do I get paid?
Withdrawals to mobile money or bank arrive the next working day.
Is it only for physical products?
No. Digital products, courses, bookings, subscriptions and communities are supported too.