Marketing for Restaurants in Ghana: How to Fill Tables and Delivery Orders
Practical marketing for Ghanaian restaurants, chop bars, cafés and food businesses. Google Maps, Instagram and TikTok, delivery, adverts, events and bringing customers back.
Food is one of the most competitive businesses in Ghana. There's always a new spot opening nearby, and customers love trying new places. The restaurants that thrive do two things well: they get discovered, and they bring people back.
1. Own Google Maps
When people search "restaurants near me", "jollof in Osu" or "breakfast spot Kumasi", Google Maps decides who they see. Set up your Google Business Profile completely:
- Correct category: restaurant, café, fast food, and so on.
- Accurate hours, including holidays.
- Your menu, with prices.
- Lots of real, appetising photos: dishes, interior, outside, people enjoying meals.
- Reservation, delivery and phone links.
- Steady reviews, replied to every time.
See local SEO in Ghana.
2. Make food look irresistible
People eat with their eyes first. Invest in good photos and short videos of your food:
- Close-ups of dishes being served, poured, sizzled.
- Behind the scenes in the kitchen.
- Customers enjoying their meals, with permission.
- Your signature dishes, again and again.
Short videos on TikTok and Instagram Reels can make a dish famous. See TikTok content ideas.
3. Make ordering easy
- A clear menu with prices online.
- Delivery through your own riders or delivery apps.
- WhatsApp ordering with quick replies for the menu and prices.
- A simple online order and payment link that takes MoMo.
4. Advertise locally
Facebook and Instagram adverts aimed at people living or working near you, at mealtimes:
- Lunch specials for nearby offices.
- Weekend family deals.
- Party packs for birthdays and events.
- Seasonal menus for Christmas and Easter.
Use video of the food, show the price, and make ordering one tap. See click-to-WhatsApp ads.
5. Bring customers back
New customers are expensive. Regulars are profitable.
- Collect WhatsApp numbers with permission, at the till or with delivery orders.
- Send occasional offers and menu updates. See WhatsApp broadcasts.
- A simple loyalty reward: every tenth meal free, or a birthday treat.
- Remember regulars' names and orders.
6. Create moments
Events give people a reason to come and to post: live music nights, game screenings, themed menus, tasting nights, special holiday menus. Partner with local creators to try new dishes.
7. Handle reviews well
Thank people for good reviews. Respond calmly and quickly to complaints, and fix the problem. A good response to a bad review shows future customers you care.
Numbers to track
| Number | Why |
|---|---|
| Covers or orders per day | The basic pulse |
| Average spend per customer | Upselling drinks, sides, desserts |
| Repeat customers | Loyalty |
| Delivery vs dine-in share | Where to focus |
| Cost per order from ads | Whether adverts pay |
| Google rating and review count | Discovery and trust |
Common questions
Should I use delivery apps?
They bring new customers but take a commission. Many restaurants use apps for discovery and encourage repeat customers to order directly.
Do restaurant adverts work in Ghana?
Yes, especially local adverts with food video, a clear offer and easy ordering.
If you'd like help marketing your restaurant, see our Facebook and Instagram ads and content services.