How We Work: The MediaWura Process, Step by Step
What actually happens when you hire MediaWura, from the free call to the monthly review. The seven steps, what you get at each one, how long it takes and what we need from you.
Most agencies are vague about what happens after you sign. You pay the first invoice and then wait to find out what you bought.
We'd rather you knew exactly what to expect. Here is every step of how MediaWura works with a client, what you get at each stage, how long it takes and what we need from you.
Who we work with
We're a sales and marketing agency in Accra for businesses turning over GH₵ 20,000 or more a month. At that size you already have a product people want and a budget to put behind it, which is where our work pays back fastest. Our custom systems work is for businesses past GH₵ 50,000 a month.
Step 1: Conversation
What you get: a free twenty-minute call.
We learn what you sell, who buys it, what a customer is worth, what you've tried and what happened. You talk to the person who will lead your strategy, not a salesperson.
If we can't help, because the business is too early or the problem isn't marketing, we say so on the call. See what happens on a strategy call.
Step 2: Audit
What you get: a written audit.
We look at everything between the advert and the payment: your ad accounts, tracking, creative, website, landing pages, checkout, WhatsApp replies and follow-up. Then we write down what's broken, in the order we'd fix it.
Most leaks are simple once someone looks: the wrong campaign goal, broken tracking, one tired advert carrying the whole budget, or enquiries nobody follows up.
What we need from you: view access to your ad accounts and a rough idea of your sales numbers.
Step 3: Strategy
What you get: a growth plan with a fixed fee.
A plan in plain English: who we're going after, the offer and message, which channels, the budget, what we'll build first, and what the numbers should look like at 30, 60 and 90 days.
The fee is in the plan, fixed and in writing. You see it before you commit to anything.
Step 4: Creatives
What you get: adverts ready to run.
We research your buyers, write the scripts and copy, then produce many genuinely different adverts, most of them with AI. Different hooks, faces, settings and reasons to buy.
Volume matters because Meta's ad system now picks buyers by studying the creative. See Meta's Andromeda update and our AI video production process.
What we need from you: product photos and clips, and quick approval of scripts.
Step 5: Run the ads
What you get: daily campaign management.
Tracking is installed and tested before we spend a cedi. See Meta Pixel and Conversions API setup. Then campaigns go live with one goal, sales or qualified leads, on Facebook, Instagram, TikTok or Google. Someone checks the account every working day.
Losing adverts are switched off, winners get more budget, and new concepts go in every week.
Step 6: Content and talking points
What you get: posts, and a sales script for your team.
Buyers who see an advert check your page next, so we make sure it builds trust. Then we write the replies, follow-ups and talking points your team uses on WhatsApp and calls, because most sales are lost in the conversation, not the advert. See sales scripts for your team.
Step 7: Monitor
What you get: weekly updates and a monthly review.
A weekly update on WhatsApp and a monthly meeting with the numbers that matter: spend, cost per sale, revenue and what we're changing next. Then the cycle continues.
How long it takes
| Stage | Typical timing |
|---|---|
| Call to written audit | About a week |
| Plan agreed to first adverts live | Around two weeks |
| First test results | Weeks one to four |
| Steady growth | Usually between day 30 and day 60 |
What you can hold us to
- The plan and the fee in writing before you commit.
- Tracking fixed before we spend your budget.
- Success measured in sales and cost per sale, not likes or reach.
- Your ad accounts, pixel data, pages and creative stay yours.
- A weekly update and a monthly review.
What makes this different
We tested this process on our own Wura Group businesses, SneakersINN and MachineWura, before we used it for anyone else. It's the process that took SneakersINN to 5.5 times return on ad spend in 90 days and Lowandy Bags to 300% more orders in 60 days.
See the full process on our how we work page, or book a free strategy call.
Common questions
Do I have to do every step?
No. Some clients only need the audit, creatives or a website. We start with what will make you money soonest.
How much of my time does it take?
About an hour in the first week, then a few minutes a week for approvals and a monthly review.
Who will I work with?
Your strategy is led personally by our founder, Nana Asiamah, with a small team for creative, ads, copy and builds.