What Happens on a Free Strategy Call With MediaWura
Twenty minutes, no pitch deck. What we ask on a free strategy call, what you should prepare, what you'll leave with, and how to tell if we're the right fit.
"Free strategy call" can mean anything from a useful conversation to a thirty-minute sales pitch. Here's exactly what ours is, so you know what you're booking.
The short version
- Twenty minutes, on a call or video.
- With the person who will lead your strategy.
- We ask about your business and your numbers.
- We tell you honestly whether we can help and what we'd look at first.
- No pitch deck, no pressure.
What we ask
About your business
- What do you sell, and to whom?
- What's your average order or contract value?
- Roughly what's your monthly turnover?
- Where do customers come from today?
About what you've tried
- Have you run adverts? On which platforms, and what happened?
- Have you worked with an agency before? What worked and what didn't?
- What does your website or online shop look like?
About how you sell
- What happens when someone enquires? Who replies, and how fast?
- How do people pay? MoMo, card, cash on delivery?
- Where do you lose people: before they enquire, during the chat, or at payment?
About where you want to go
- What would a great result look like in three months? In a year?
- What's stopping you from getting there now?
What to prepare
You don't need a presentation. It helps to have:
- A rough idea of monthly sales and ad spend.
- Your website or main social media page open.
- One or two examples of adverts you've run.
- The thing that frustrates you most about your marketing right now.
What you'll leave with
Even if you never hire us, you should leave the call with something useful:
- An honest view of whether marketing is your real problem.
- The one or two things we'd look at first.
- What the next step would be: usually a written audit of your ads, pages and sales process. See what a marketing audit should include.
How we decide if we're a fit
We work best with businesses that:
- Turn over GH₵ 20,000 or more a month.
- Have a product or service people already buy.
- Are willing to share real numbers.
- Want sales, not just likes.
If you're earlier than that, we'll point you to resources that will help more than an agency would, such as our guides on getting more customers and running Facebook ads yourself.
What happens after
If we agree there's a fit:
- You give us view access to your ad accounts.
- We complete a written audit, usually within about a week.
- We walk you through it, with a plan and a fixed fee in writing.
- You decide. No pressure, and the audit is yours to keep either way.
See the whole process on our how we work page.
Common questions
Is it really free?
Yes. The call costs nothing and doesn't commit you to anything.
Will you try to sell me on the call?
We'll tell you whether we can help and what the next step is. If you want to go ahead, we'll explain how. If you don't, that's fine.
Can I book a call if I'm outside Ghana?
Yes. We work with clients in Ghana, Nigeria, the UK and the US.