AI Explainer Videos for Service and B2B Businesses
If buyers don't understand what you do, they don't buy. AI explainer videos make complicated services clear in sixty seconds, without an animation studio. How to plan and make one.
Some businesses have an easy job in adverts. A pair of sneakers explains itself. A solar installation, accounting software, a training programme or a logistics service doesn't.
When buyers don't understand what you do, they don't enquire. Explainer videos fix that. And AI has made them far cheaper and faster to produce than the animation studios and film crews they used to need.
What an explainer video does
An explainer answers four questions, in order:
- What problem do you solve? In the buyer's words.
- How do you solve it? Simply, in three or four steps.
- Why should I trust you? Proof, results, clients.
- What do I do next? One action.
That's it. Most explainers fail because they try to explain everything. A good one explains just enough for the buyer to want the next conversation.
Who needs one
- Service businesses with a process buyers can't see: cleaning, consulting, installation, repairs.
- B2B companies selling to other businesses: software, logistics, supplies, equipment. See B2B content marketing.
- Schools and training providers explaining a programme. See marketing for schools.
- New products the market hasn't seen before.
- Anything with a price that needs justifying.
How AI changes explainer videos
Before AI, you had two choices. Animation, which meant a studio, illustrators, animators and weeks of work. Or filming, which meant a crew, a presenter and locations.
Now AI can produce:
- Motion graphics and simple animation from a script.
- Scenes showing your service in action in realistic settings.
- An AI presenter or a voiceover in the right accent. See AI avatars and presenters.
- Captions and versions in several lengths.
That means you can make a sixty-second explainer, a thirty-second advert version and a fifteen-second hook, all from the same script, in days.
How to plan one
Start with the questions buyers ask
Look at your enquiries and sales calls. What do people always ask? What do they misunderstand? Those questions are your script.
Write the script before anything else
Aim for about 150 words for sixty seconds. Short sentences. No jargon. If your grandmother couldn't follow it, simplify it.
Show, don't list
Every claim needs a visual: the step happening, the result, the dashboard, the delivered product. A presenter listing features is boring. A scene showing the outcome is not.
End with one action
Book a call, request a quote, start a free trial. One.
Example structure for a sixty-second explainer
| Time | What happens |
|---|---|
| 0 to 5 seconds | The problem, in the buyer's words |
| 5 to 15 seconds | What it costs them to leave it unsolved |
| 15 to 40 seconds | How you solve it, in three steps |
| 40 to 50 seconds | Proof: a result, a client, a number |
| 50 to 60 seconds | The action |
Where to use it
- Adverts: a short version to stop the scroll, linking to the full one. See lead generation.
- Your website: at the top of the service page. See landing page vs website.
- Sales follow-up: sent on WhatsApp after an enquiry. See WhatsApp follow-up messages.
- Presentations and trade shows.
Common questions
How long should an explainer video be?
Sixty to ninety seconds for most uses. Adverts should be shorter, fifteen to thirty seconds.
Can you explain software with AI video?
Yes. We combine real screen recordings of your software with AI scenes, voiceover and motion graphics.
Do explainers work for local Ghanaian buyers?
Yes, especially when they use local settings and voices that sound like your market.
To have us script and produce an explainer for your business, see our AI video ads service.