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MediaWura
LEAD GENERATION

We Find Qualified Buyers and
Hand You Their Details.

Instead of hoping ad traffic converts, we build campaigns that capture contact details from people actively interested in what you sell. You follow up with warm leads, not cold traffic.

How It Works

Stop Paying for Traffic. Start Paying for Leads.

Most ad campaigns are optimised for traffic, clicks, visits, impressions. These are the wrong metrics. What you actually need is contact details from people who have raised their hand and said 'I am interested.' A lead generation campaign captures that information, name, phone number, WhatsApp, and delivers it into a follow-up system that continues the conversation automatically.

The difference is significant. Traffic campaigns produce anonymous visitors who leave. Lead generation campaigns produce named contacts you can follow up with for weeks, people who have shown genuine interest in what you sell. The cost per lead is typically higher than the cost per click, but the conversion rate from lead to customer is dramatically higher.

The Follow-Up Is Where the Revenue Is.

Capturing a lead is only the first step. A lead that is not followed up within 2 hours is 80% less likely to convert. A lead that receives no follow-up at all is a wasted cedi. We build the follow-up system alongside the lead capture, an automated WhatsApp sequence that contacts every new lead immediately, runs for 7–10 days, and closes sales without you being manually involved in every conversation.

Akin Alabi, one of West Africa's most successful marketers, says it plainly: if you can build a list and follow up consistently, you will never be broke again. The lead generation system we build is the infrastructure that makes consistent follow-up possible at scale.

B2B Lead Lists: Qualified Contacts Ready for Outreach.

For businesses selling to other businesses, we offer a complementary service: verified B2B lead lists. We research and compile contact details for decision-makers in your target industries in Ghana, company name, contact name, role, phone number, and email where available.

These lists are built manually through research, not scraped from directories. Every contact is verified as a real person in the right role at the right type of company. You receive a clean, usable list ready for outreach, no cleaning, no sorting, no wasted time on dead ends.

Tired of agencies that don't understand the Ghanaian market?

We build systems that turn clicks into actual Cedis.

What's Included.

Lead Capture Campaign

Ads built specifically to capture contact details.

  • Meta lead generation ad setup
  • Landing page with lead capture form
  • Click-to-WhatsApp campaign option
  • Targeting for qualified, interested buyers

Dashboard Integration

Every lead lands in your custom dashboard automatically.

  • Lead form → Custom Dashboard connection
  • Automatic lead notification to your phone
  • Duplicate lead filtering
  • Source tracking (which ad produced each lead)

Automated Follow-Up Sequence

Leads are followed up the moment they come in.

  • 5-message automated WhatsApp sequence
  • Immediate first message on lead submission
  • Objection-handling messages built in
  • Final urgency close message

Lead Quality Reporting

Data on what each lead costs and converts at.

  • Cost per lead breakdown by campaign
  • Lead-to-customer conversion rate tracking
  • Source attribution (which campaign, which creative)
  • Monthly lead quality assessment

How It Works.

01

Audience & Offer Strategy

We identify who your ideal lead is, what they need to see to give you their contact details, and what lead magnet or offer will attract the highest-quality leads, not just volume.

02

Build Lead Capture & Automation

We build the lead capture form or landing page, connect it to your custom dashboard, and configure the automated WhatsApp follow-up sequence before the campaign goes live.

03

Launch & Monitor

We launch the campaign and confirm the end-to-end flow is working, lead submits form, lead appears in dashboard, automatic WhatsApp message fires immediately. We fix any issues in the first 24 hours.

04

Optimise for Quality

We monitor not just the number of leads but the quality, what percentage are converting to customers. We adjust targeting and messaging to improve quality over time and report monthly.

Common Questions.

How do you get people to give us their contact details?

We run targeted ads that offer them something valuable (like a free guide or a discount). To get it, they have to put in their name, number, and email.

How do we know these people actually want to buy?

We ask them strict questions on the form. For example, we might ask 'What is your budget?' If their budget is too low, the system gently rejects them so you don't waste your time talking to them.

Make Your Business
More Money Online.

Book a free 20-minute strategy call. We will understand your business, your goals, and if we can help, we'll build you a free customised strategy. No pressure, no obligations.

  • Free 20-minute strategy call
  • Honest recommendations
  • Response within 2 hours