Product Ads Built to Drive
Daily Orders to Your Store.
We build product catalogue ads, dynamic retargeting, and purchase-optimised campaigns that drive daily orders, not just website visits. Every ad tracked to an actual sale.
Most E-Commerce Ads in Ghana Are Optimised for the Wrong Thing.
When you run a Traffic objective campaign for your online store, you are paying Meta to send you website visitors, not buyers. Traffic is cheap. Buyers are what you actually need. The difference between a traffic campaign and a purchase-optimised campaign can be the difference between a 1% and a 5% conversion rate on the same budget.
We build campaigns with the Purchase objective, connected to a properly installed Pixel that is tracking purchase events. This tells Meta what a buyer looks like and allows the algorithm to find more people who will actually complete a purchase, not just people who click out of curiosity.
Dynamic Retargeting Recovers the Sales You Are Currently Losing.
The majority of people who visit your online store do not buy on their first visit. They look at a product, add it to their cart, and leave. Without retargeting, they are gone permanently. With dynamic retargeting, you show that exact person an ad for the exact product they viewed, following them across Facebook and Instagram until they come back to buy.
We set up product catalogue retargeting that automatically serves ads to people who have visited your store but not purchased. These campaigns typically have the highest ROAS of any campaign you run because you are targeting people who have already shown buying intent.
The Product Feed Is the Foundation of E-Commerce Advertising.
For dynamic product ads to work, Meta needs a properly configured product catalogue, a structured feed of your products with correct titles, descriptions, prices, and image URLs. A poorly built catalogue results in ads showing incorrect prices, missing products, or low-quality images that kill conversion rates.
We set up and maintain your Meta product catalogue, connect it to your online store, and configure the campaign structures that allow dynamic product ads to run correctly. This is technical work that most businesses either skip or get wrong, and it is the foundation of scalable e-commerce advertising.
Tired of agencies that don't understand the Ghanaian market?
We build systems that turn clicks into actual Cedis.
What's Included.
Product Catalogue Setup
A properly built Meta product feed that enables dynamic ads.
- ✓Catalogue creation and product feed connection
- ✓Product data quality audit and fix
- ✓Category and product set organisation
- ✓Automatic inventory sync configuration
Purchase Campaign Build
Campaigns optimised for sales, not clicks.
- ✓Purchase-objective campaign structure
- ✓Broad, lookalike, and interest audience sets
- ✓Ad creative for product discovery
- ✓Pixel purchase event verification
Retargeting Campaigns
Recover buyers who left without purchasing.
- ✓Product view retargeting (showed interest)
- ✓Add-to-cart retargeting (strong intent)
- ✓Checkout abandonment retargeting (highest intent)
- ✓Past customer upsell campaigns
ROAS Reporting
Every cedi attributed to revenue.
- ✓Monthly ROAS breakdown by campaign
- ✓Product performance analysis
- ✓Audience segment performance
- ✓Scaling recommendations
How It Works.
Store & Pixel Audit
We review your online store, verify the Pixel is tracking purchase events correctly, and audit your product catalogue. We fix any issues before building campaigns.
Catalogue & Campaign Build
We configure your product catalogue, build the campaign structure, prospecting, retargeting, and upsell, and connect all tracking before launch.
Launch & Optimise
We launch all campaign layers simultaneously and monitor daily. Retargeting campaigns typically perform immediately. Prospecting campaigns take 14 days to exit the learning phase.
Scale & Report
We scale the campaigns that produce the best ROAS, expand product sets, and refine audiences monthly. You receive a clear revenue attribution report every month.
Common Questions.
How do you know if the ads are actually making me money?
We set up advanced tracking on your website. Even if a customer pays through MTN MoMo offline after seeing the ad, our system tracks it back to the exact ad they clicked, so we know what is working.
Can you show ads to people who visited my site but didn't buy?
Yes. If someone looks at a shoe on your website and leaves, we can make that exact shoe follow them around on Instagram until they come back and pay.
Make Your Business
More Money Online.
Book a free 20-minute strategy call. We will understand your business, your goals, and if we can help, we'll build you a free customised strategy. No pressure, no obligations.
- ✓ Free 20-minute strategy call
- ✓ Honest recommendations
- ✓ Response within 2 hours